Top Features
Your blog is your most powerful asset to build, engage, and retain a loyal audience.
Create content that converts
Write and format blog posts within Matcha or update existing posts with Matcha’s lead and sale conversion tools. Optimize for SEO, then schedule or publish immediately to your blog.
Embed your products and collections
Turn your readers into customers by embedding Shopify products and product collections into or beneath your blog posts with “View Product” or “Add to Cart” CTAs.
Analyze full-funnel content insights
Make data-driven decisions for your content strategy with in-depth analytics, from traffic, engagement, and read time to influenced email subscribers and revenue.